The web portal for the American Institute of Minimal Invasive Surgery is being launched today. We are really glad for the well thought redesign as well as the excellent collaboration with our client which resulted in the successful delivery of this project.

Analyzing the uprising medical tourism and highly competitive healthcare market, along with our client’s specific communication needs and branding priorities, we delivered a web portal which:

• Introduces AIMIS Spine and clearly communicates customer benefits in a
comprehensive way.

• Presents useful content both to patients and professionals (spine surgeons and
much more). The content can be easily updated via a back office system, ensuring
the maintenance of interest to all target groups and content value through time.

• Groups extensive information into meaningful and interconnected sections,
achieving high usability, findability and overall user-friendliness.

• Supports user action to communication with AIMIS Spine in multiple ways, moving
them through information paths to specific requests.

• Acts as the “meeting” point for the AIMIS Spine network and as an entrance to the
Doctors area.

We wish a thriving business future to AIMIS Spine, supported by their newly launched online presence.

For any further requests on Iknowhow’s specialization in the healthcare online market please contact us.